Briefing System

In order to maintain a strong position in marketing today, it is essential to be able to make last minute decisions in campaign management and advertisement production.
Ventum's briefing module for WebNative Portal helps medium to large retailers, brand owners, and their ad agencies reduce "time to market".

By defining a simple and logical workflow, aided by an intuitive user interface, and by building on top of the leading DAM solution of the graphical industry, Ventum has done away with many of the time wasteful and error prone steps that are still holding a lot of businesses back.

Stop wasting acres of paper for drafts and plans and memos, stop wasting time passing these along in your workflow, and eliminate errors from multiple versions of plans and guidelines in circulation.
Instead, keep only one copy of your project available, online and up to date, where changes and updates are quickly made and immediately available to everyone involved.

Here is how an agency is briefed in detail about, say, a product catalogue or a similar project of any size and page count:

A Project, and a pseudo-layout of its pages, is easily defined in a matter of minutes. The pages are represented visually to product managers as a highly comprehensive mock-up of the final layout, where products are assigned directly to predefined "boxes" on the page through user friendly drag-and-drop.

Ventum Briefing System is entirely integrated with Xinet WebNative Portal, so all asset on a WebNative Suite are potentially available to be assigned to project pages, and their existing metadata are automatically drawn from the product base and saved to the project. Any further data, that are relevant only to the project in question, are easily typed in and stored with the product and its core data at its assigned position on the page.

Notifications are automatically sent to the relevant people at every deadline throughout the project, and at every status change, making sure that everyone involved knows when and what to do, and that no time is wasted in passing the ball along.

The briefing system finally delivers an inDesign file with all images placed and text boxes with all relevant texts and prices for the publication, ready for the agency's creatives to weave their magic on.

Please contact us to learn more, or to arrange a demo.